Located in Geneva, NY at the at the North end of Seneca Lake, the Finger Lakes Welcome Center, formerly home to the Geneva Visitor and Events Center, serves as a gateway to the Finger Lakes. A major goal of this Welcome Center is to facilitate continued growth in tourism through promotion of local attractions, foods, area wine, beer and spirit producers.

The facility features I Love NY Kiosks with videos and directions to the Finger Lakes renowned tourism destinations, a Taste NY market showcasing local food, wine, beer, cider and spirits sourced from across the Finger Lakes, a children's playground, electric vehicle charging stations and a farmers' market.